aviation: Maltese national airline launches loyalty program KM Rewards


Malta’s new national airline, KM Malta, has announced the launch of its loyalty program called KM Rewards. This program allows registered members to collect rewards in two ways: firstly, through status points, which are calculated based on the member’s spending at different levels (Member, Traveller, Explorer, Pioneer), and secondly through Sky Bux, which are also based on the member’s spending and level. This was announced in an official press release by KM Malta.

The new loyalty programme will enable customers to benefit from their travels with Malta’s national airline and receive attractive rewards. This initiative is expected to help strengthen customer loyalty and increase KM Malta’s attractiveness to frequent flyers.

The introduction of loyalty programmes is common in the aviation industry as airlines seek to retain their customers for the long term and incentivise repeat bookings. KM Malta is following an industry trend aimed at improving customer retention and the travel experience.

The exact details of the loyalty program, including potential rewards and terms and conditions, will be communicated further by KM Malta in the coming weeks. The launch of KM Rewards marks an important step in the development of the new Maltese national airline and underlines its commitment to customer satisfaction and loyalty.

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