In August 2024, Play Airlines, the Icelandic low-cost airline, celebrated an extraordinary success. The month turned out to be one of the most successful in the company’s three-year history, crowned by records in passenger numbers and load factors. This is a significant milestone for the still young airline, which has steadily established itself in the European and North American markets since its founding in 2021.
Play Airlines carried a total of 187,960 passengers in August 2024, an increase of 1.8% compared to the same month last year. In August 2023, it is expected to carry 185,000 passengers. Particularly noteworthy is the load factor of the route network, which is a record for the new airlines at 91.6%. This represents an impressive increase of 2.7% compared to August 2023, when the load factor was 88.9%.
Einar Örn Ólafsson, CEO of Play Airlines, expressed his delight at the positive development: « A record month for Play in terms of load factor is something we are very proud of. It shows that our services are well received in our markets and demand has picked up. » This year.
Punctuality and route network
In its first year, Play Airlines is confirmed in August 2024, with a punctuality rate of 91.5%, a remarkable figure that the airline says is « significantly higher than its main competitors ». This punctuality has helped Play Airlines to be the most punctual major airline from Keflavik International Airport for 13 months in a row.
Play Airlines’ network covers 32 destinations in August, with 22 routes achieving a load factor of over 90%. Notably, 25.9% of passengers departed from Iceland, 35.6% flew from Iceland and 38.5% were transfer passengers between Play services to Europe and North America. These figures highlight the central role that Keflavik International Airport plays as a hub for international connections.
Successful expansion and new routes
However, Play Airlines has not rested on its laurels in August. The airline has already announced new destinations to further expand its network. In August 2024, ticket sales will start for new routes: Faro in Portugal and Aalborg in Denmark. Faro will complement Play’s destination in Portugal, while Aalborg will be the third destination in Denmark after Copenhagen and Billund.
In addition, the number of weekly flights to Vilnius in Lithuania will increase from one to two flights from 2025. A new route to Pula in Croatia will also be added, which will start operations on 31 May 2025. Pula will be Play’s second destination in Croatia alongside Split, with flights to be increased to up to two per week during the summer peak season.
Fleet strength and future outlook
Play Airlines will launch in June 2021 and summer 2025 in 44 countries in Europe, North Africa and North America. The airline currently operates a modern fleet of ten Airbus A320neo family aircraft. These consist of six 174-seat A320neo and four 214-seat A321neo aircraft, with an average fleet age of just 3.8 years.
Einar Örn Ólafsson is optimistic about the future: “Looking ahead, we are pleased that our advance bookings are higher than last year and I am looking forward to the coming months with my team at Play.”
In August 2024, Play Airlines impressively demonstrated that it can hold its own in the highly competitive market of low-cost airlines. The record numbers in passenger volume and capacity utilization as well as the high punctuality demonstrate the airline’s successful strategy. With the continuous expansion and development of the route network, Play is continuing its successful journey and is positioning itself as a serious player in the international aviation market.
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